It allows you to do UX research both on desktop and mobile remotely. Online solutions for remote usability research. Learn which brands and products your customers looked at first, how long they spent gazing at the items, and the order in which they viewed them. Reach participants anywhere in the world.Įnsure the ad is engaging and design is effective, identify what emotions the brand provokes, improve the website performance and start converting leads to customers and customers to fans twice as successful. Especially in the field of science, the possibilities to utilize eye tracking can be as versatile as your research projects Underpin your research with clear and vivid visualizations. Recognize when people look at what on the screen. They can do it remotely behind their screens only with a webcamĪ/B Testing : Randomize multiple variants of your design to determine which is the most effective It doesnt require sophisticated equipment and the participants do not have to get to a lab. Eye tracking software provides valuable insights into where people are looking and how they use your site.
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